I’m a nerd. I always have been. And let me just tell you I love a good ol’ infograph!
Seriously. Can’t get enough of them. Without fail, I find myself on Pinterest looking at the boards that contain nothing but various infographics.
I was never one of those students who could listen to a lecture and absorb the information, nor could I take home math problems and use a book to come up with an answer. I needed to be shown how to do something – I needed to see it. And that’s exactly what this tool does. It takes an idea, whether it’s a conceptual theory or something as silly as what it costs to be a bridesmaid, and transforms it into a picture that you can leave feeling like you have retained something.
According to Fast Company, there are 21 inforgraphics that are the best of the best of 2013. The ones showcased range from simplistic to intensely detailed – the themes of the graphs are also in the simple to intense range when it comes to the content that they are presenting. Creative Bloq is another resource that highlights the top 80 inforgraphs that are online. Again, these range from being a superhero to what font your city is to the global carbon footprint.
But why? Why is this visual so mainstream right now? Well, what better way to explain why we want infographs then with an actual inforgraph (though it’s interactive, so to enjoy all of it’s awesomeness click the link and check it out!). The post points out that over the course of the years media has become much more visual, and that we as humans are “visually wired.” And that with the amount of content we are exposed to on a daily basis, one is more easily able to recall something with an image.
The most important take away from that specific infograph, which was created by Neo Mam Studios, would be the this:
This is the single most important thing that companies can use. Which is why social media platforms, especially the visual ones such as Instagram (Mashable wrote an article in 2012 about how America was taken by storm with this application), Pinterest, and Vine, are taking over the industry. Companies want to jump on the bandwagon of being active, but they must know how to effectively be a part of the social media community. Starbucks, Toms, Oreo and Target are amongst the companies that know how to use these platforms, not only are they active on but in an effective manner.
Infographics are a vital tool to helping consumers, and even those viewers just perusing on Pinterest, cut through the clutter and allow them to digest the content.