nerd status

I’m a nerd. I always have been. And let me just tell you I love a good ol’ infograph!

Seriously. Can’t get enough of them. Without fail, I find myself on Pinterest looking at the boards that contain nothing but various infographics.

I was never one of those students who could listen to a lecture and absorb the information, nor could I take home math problems and use a book to come up with an answer. I needed to be shown how to do something – I needed to see it. And that’s exactly what this tool does. It takes an idea, whether it’s a conceptual theory or something as silly as what it costs to be a bridesmaid, and transforms it into a picture that you can leave feeling like you have retained something.

According to Fast Company, there are 21 inforgraphics that are the best of the best of 2013. The ones showcased range from simplistic to intensely detailed – the themes of the graphs are also in the simple to intense range when it comes to the content that they are presenting. Creative Bloq is another resource that highlights the top 80 inforgraphs that are online. Again, these range from being a superhero to what font your city is to the global carbon footprint.

But why? Why is this visual so mainstream right now? Well, what better way to explain why we want infographs then with an actual inforgraph (though it’s interactive, so to enjoy all of it’s awesomeness click the link and check it out!). The post points out that over the course of the years media has become much more visual, and that we as humans are “visually wired.” And that with the amount of content we are exposed to on a daily basis, one is more easily able to recall something with an image.

The most important take away from that specific infograph, which was created by Neo Mam Studios, would be the this:


This is the single most important thing that companies can use. Which is why social media platforms, especially the visual ones such as Instagram (Mashable wrote an article in 2012 about how America was taken by storm with this application), Pinterest, and Vine, are taking over the industry. Companies want to jump on the bandwagon of being active, but they must know how to effectively be a part of the social media community. Starbucks, Toms, Oreo and Target are amongst the companies that know how to use these platforms, not only are they active on but in an effective manner.

Infographics are a vital tool to helping consumers, and even those viewers just perusing on Pinterest, cut through the clutter and allow them to digest the content.

social media

We live in a world that is plugged in, constantly viewing more than two screens at once. With so many applications and various sites being considered a by product of “social media” it is first vital that one understands what that term means. According to social media is “a website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article.”

An easy explanation. But who is using these platforms? Who is out there that we are interacting with? It’s not just the younger generations who are logged on. Though in 2006, with Facebook a new hip and trendy thing for college students to be using, the demographics were skewed more towards those users. But within recent years, however, those signing up for accounts have started being those in their middle ages. This is especially true for Facebook.

In the last six years there has been an increase in the age of those who are considered internet users by the Pew Research Center. While the vast majority is still going to be those in the millennial generation it is still worth noting that many of those who are not first adopters are venturing onto the internet and creating social media accounts.

Yet, as explained, social media sites can be anything. So what is out there? What is being used the most? The answer…Facebook.

This platform is still dominating the wave lengths, unlike other networks who have come and gone (MySpace and LiveJournal are two that come to mind). The Pew Research Center says that of the older generations, those 73% who are online, Facebook is their social media choice of poison. And while it holds as the number one spot for most users, others are taking their claim as the number one spot for specific demographics. For instance Pinterest is geared more towards women, while LinkedIn caters to the needs of business professionals and recent student graduates. These sites are taking the time to hone in to who wants to be on that site and ensuring that those users stay committed to them. This practice is one that many in the marketing-communication-advertising world need to focus on and understand: who is your demographic and were are they speeding their online time? The Pew Research Center has done a great job compiling this information and I highly recommend taking a look at their full findings here.

Personally, I enjoy it all. I check my Twitter, Facebook and Instagram feeds within moments of waking, I browse the recipe and work out pages on Pinterest while stream Hulu or Netflix through my AppleTV, and I can easily get lost on Reddit and StumbleUpon for hours. I am a millennial and I cannot get enough screens going at once.