The spring semester will be complete in just a mere 3 weeks or so; one of the perks of being enrolled at the University of Louisville is their hastiness to get students off campus prior to Derby weekend. This semester was an interesting one, to say the least, causing myself to reevaluate who I was as a student and who I wanted to be as a professional. Luckily, I have meet some great mentors while in the Communication Department and they helped make some of those tough calls easier for me.
Other than our happy go lucky advisor Steve Sohn, I am lucky to have yet another faculty member as a new trusted advisor – Dr. Karen Freberg, whose class I am currently also wrapping up as this semester comes to a close.
I have also been known as the innovator to my group of friends – my father is sort of a nerd and thus the gene has been passed down to me. My siblings and I had an Apple 2 growing up, we had iPods before discman’s had even thought of being obsolete, my folks were on the first waiting list for the first iPhone, and it’s a running joke in our family that Apple is our favorite fruit. Hell – I have the Apple logo tattooed on my wrist. Anything that is deemed the new coolest tech toy, my dad has it, has bought it, or is on the waiting list for it. So when Dr. Freberg walked into our Cohort Seminar in the fall sporting a pair of Google Glass I knew that I had to be in her course! Luckily enough, I was able to snag a seat in her social media course (which by the way is another one of my favorite past-times, to the point that my mentality is if you didn’t Instagram it, tweet it, or post it – did it really happen?!).
What I grained from her course was just amazing – an incredible experience!
Right away I was named team leader to work with Joey Wagner on his upcoming event Thunder Lounge. Where my team and I had a blast! We created, and served, real cocktails to him and his associates in a business meeting. We brainstormed with his team to come up with ways to brand the event. We are running his Twitter and Facebook accounts – our strategic plans being turned into real life content as we go along. It’s been great working with Joey, and I hope we can work together again in the future. (And a big ol’ thank you to my team Maggie Cunningham, Katie McDaniel, and Kate Vance – couldn’t have done it without ya!)
Dr. Freberg also brought in multiple guest speakers from all faucets of the industry. From crisis communication to Facebook analytic specialists to previous students of hers. Though the one that I was must interested in was with @ULFlyingCard – the social media guru for UL athletics. Having already talked to me, repeatedly, about my future goals and what I was passionate about Dr. Freberg knew that sports was were I wanted to be. And before Nick Stover‘s presentation was even over, she was whispering that I needed to go ask him for an internship – tell him I am a designer, I knew social media, I’m a graduate student. The class ended and she pretty much ushered me to his side to ensure I got the opportunity to talk with him. She even helped me finalize the draft to this post that I sent to him, along with my resume.
It is because of her and her encouragement I was able to land an internship of a lifetime.
And I cannot thank her enough.
From the lectures on branding oneself, to the guest speakers, to personally letting me take her Google Glass to the UL/UK Sweet 16 game, to always just being a tweet away – I just want to say thank you to Dr. Freberg. She has taken my passion for sports and social media and has turned it into an innovated career path. I look forward to more classes with her and am proud to be a #FrebergGrad!