Having the opportunity to become HootSuite certified while taking this course with Dr. Karen Freberg was incentive enough to sign up to be a part of her social media class. Developing the basic knowledge for using social media in the proper way was something that I already possessed, having been the administrator on many Facebook pages, however, being given a tool that could help in running these pages was something that I was lacking. Upon logging into the site I quickly breezed through the videos and the exams – quickly becoming certified within a matter of a couple of weeks after starting the process. I contribute that to the fact that the videos were easy to understand and get through, but also I was interested in the topic and learning more about what I could do with it.
HootSuite, according to Wikipedia, “is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.” By possessing the knowledge to now have the know-how on operating a HootSuite dashboard, I am able to stay ahead of the competition in my current field and ensure that I am capable to help whomever I am working for, or with, run an accurate and timely social media plan.
After completing my certification I took the time to browse the lectures that were also available to us. These I found extremely informative and useful, especially the section that highlighted the specific industries. In this area seven industries were highlighted, and explained how social media was a tool, could be a tool, or should be a tool. The various industries that were noted included: nonprofits, real estate, higher education, finance, entertainment, and healthcare. What I found to be lacking in this was the area of sports, and to me that seemed odd. While it could very easily be lumped in with entertainment, and the concepts from each industry could be manipulated to fit a sporting strategic plan it was still odd that HootSuite University did not incorporate something more specific to this industry. I felt that this is something that they are lacking, and can improve upon.
Though I would ask HootSuite the question on how they would tackle, or suggest, using their interface for the sports market? Is there room for them in the industry were the content is time sensitive? That everything, for the most part, is needing to be streamed live? Perhaps there is a new venture out there that they can incorporate something along those lines for integrating the importance of scheduled content versus that of live streaming?
Regardless, I gained an great new insight by becoming certified and I am much appreciated to Dr. Freberg and HootSuite University for giving #Freberg14 the opportunity to become familiar with such a tool and resource!